At Level 0 your online marketing strategy is pretty much nonexistent.
You don't have any online presence such as a website, social media profiles or even a Facebook business page. You don't have an email subscriber list or, if you do, you aren't launching any email newsletter or promotional campaigns.
To be blunt, the only people who know about your business are the people who walk or drive past it or those you tell about it. If this is you, it's not a great place to be but we can fix it pretty quickly. Here are our recommendations:
At Level 1 you have a business website and some form of analytics so that you know how many visitors your website receives every month and where they come from. You also know your conversion rate i.e. the percentage of website visitors that become leads or customers.
If you're at Level 1, good for you! You've started on the journey to create a sound digital marketing strategy. We consider the website to be the central hub of any successful digital marketing strategy. It's where the magic happens, where visitors decide to become leads or even customers by making contact with you.